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Social strategy
We get to know your audience, review your channels and agree on your objectives. Then we define your content themes, tone of voice and visual direction, giving your brand a clear foundation for social.
Campaign extensions
One campaign. Different formats.
A campaign can continue beyond its main film or photographs. We adapt the creative direction into materials for social channels, considering how each format will be seen and used.
We plan those needs alongside the production. Where the brief includes publishing or community support, we agree on their role within the wider campaign.
Discuss your project
The campaign idea comes first.
The brief defines the message, audience and visual direction. Social formats build on that foundation rather than becoming a separate idea. A short edit, a product photograph or a behind-the-scenes moment should make sense alongside the main campaign.
Discuss your projectWhat we bring to your channels.
Campaign assets and, where needed, planning, publishing and community support.
From your world to their feed.
Your brand already has stories worth telling.
The people behind a product. The thinking behind a design. The atmosphere of an event.
The details your team cares about.
We find those stories and build creative ideas around them.
Different ways to get to know you.
Through shoots, recurring formats and everyday moments, we give your audience different ways to get to know you.
How we work together.
01 — Get to know the brand
We start with your business, your audience and your current social presence. We agree on priorities, responsibilities and what progress should look like.
02 — Build the plan
We develop the creative direction and editorial calendar. Content themes, formats and production needs come together in a plan your team can review.
03 — Create & refine
We handle concepts, production, editing and copy. You bring your brand knowledge and feedback. Together, we get the work ready to publish.
04 — Publish & connect
We manage the agreed channels and publishing schedule, follow the conversation and respond in your brand's voice.
05 — Review & develop
We share the results, discuss what we have learned and adjust the plan. Each cycle gives us a clearer understanding of what resonates with your audience.
Connected to your business.
Discovery & connection
Social can help people discover your brand, understand your products and stay connected after a purchase.
Your priorities
We define its role around your priorities. That might mean building awareness, encouraging product consideration, driving website visits or supporting enquiries and sales.
Paid campaigns
Where paid campaigns are part of the brief, we coordinate creative and distribution from the start. Reporting reflects the data available and the tracking agreed for the project.
Reporting & development
We review performance against the objectives we set together.
Learning from the response
We look at how people discover, watch, share and respond to your content, then use those findings to shape the next round of work.
One team. A shared direction.
Working closely
We work closely with the people who know your brand best.
Keeping the work moving
Clear responsibilities, an agreed approval process and regular conversations keep the work moving.
Built around your team
Your team knows what is coming, what needs feedback and what we are learning.
Social activity is shaped around the campaign. We agree on the production and any ongoing support before the work begins.
A few things you might want to know.
Our work can cover strategy, editorial planning, creative production, copywriting, publishing, community management and reporting. We agree on the scope together before we begin.
Yes. We can work alongside your marketing team, collaborate with your existing partners or manage the agreed social activity from planning through to reporting.
Yes. We develop concepts and produce film, photography, design and copy. We can also work with your existing assets and organise shoots around upcoming launches, campaigns and events.
We recommend channels based on your audience, objectives and the content you can sustain. Each channel should have a clear role and the resources to support it.
We agree on relevant measures at the start. Depending on the brief, these can include reach, video viewing, engagement, website traffic, enquiries or tracked conversions. Reports explain the results and what we recommend doing next.
We agree on a realistic review period based on your starting point, objectives and scope. Early content gives us useful feedback; understanding patterns and building an ongoing presence takes consistent work over time.
Extend your campaign to social.
Planning a campaign launch?
Need additional films or photographs?
Looking to adapt the main production for social channels?
Tell us about the campaign and the formats you need. We can plan them into the production.